Sometimes two physically identical objects demand significantly different prices. There are time-sensitive items, such as Easter eggs, that will cost more before Easter than after. Even on the same day, a food product from the same brand might cost more in one town than another, depending on the price of real estate in the store’s area. If the shop’s land costs more, the prices often reflect it. The size of the shop also affects the price as the cost of keeping sizeable inventories may require that each item cost a little more than in a small shop with half the goods. Customers also pay for convenience. A shop that offers a relaxed experience with efficient checkout might charge more for its goods than a nearby shop that lacks customer service and necessitates longer wait times.